Our mission to serve the Tysons community has never been more vital than it is today. We have been hard at work building capacity to expand our role as a regional platform for collaboration and growth – all in an effort to provide valuable resources and greater opportunity to those who live, work, and do business here in Tysons.
Below is an update across several of our key initiatives as we continue our commitment to drive value for all stakeholders and elevate Tysons to its highest form.
A New Partnership
In February, our Board of Directors voted to approve a process for transition to a more sustainable business and operational model for the Partnership, with capacity to support our mission and goals beyond the limits of our current member dues-driven model. With January 2022 as the goal for launch, we are working with our private and public sector partners to create a business plan that will redefine our organizational model and establish a “roadmap” by which to achieve it.
The new model will build on our record of accomplishment to drive growth through deliverables in four core service areas:
- Research, Planning, and Development
- Transportation and Mobility
- Placemaking, Activation, and Management
- Communications and Place Branding
Ramped-up delivery in those core areas will begin in 2022, once our new funding model goes into effect.
A New Brand
Recognizing the need for Tysons to share its distinctive and authentic story with future residents, employers, investors and visitors, the Partnership embarked on a city brand effort in 2019 in consultation with Gensler. After over a year of research, stakeholder engagement, testing, and consensus-building, we’re nearing completion of a new Tysons brand platform set to launch in early 2021. The platform will include a new visual identity, a revamped website and social media channels, and community engagement programs.
A New Resource
We’re working with a team of specialists from HR&A, Toole Design, and Wells + Associates to develop an interactive Data Dashboard for the collection and modeling of Tysons specific real estate, economic, and demographic data. The Dashboard will be implemented as a core public resource available on our website. Additionally, the data collected as part of the greater market study will help drive our growth strategy planning and inform key policy and advocacy elements affecting Tysons, including mobility, housing affordability, parks and open space, and other key pieces of the urban development puzzle.
Driving Tysons Forward
Financial support for these initiatives is funded through a Fairfax County economic development grant, matched by investment from our private sector stakeholders.